CHALLENGE
The Journal of the American Academy of Pediatrics is the Academy's flagship
journal. As such, its design should convey the abundance of knowledge and
research that the Academy has, but in a way that entices its audience. The
Journal was dense and not drawing in readers, while a focus group found
the Journal cold and too research-based. A change was needed to keep from
losing readers.
SOLUTION
We created an updated design for the Journal which included bringing in more
color to the cover and inside. We placed content into sections to enhance
scanability, and created icons for certain data types.
RESULTS
The Journal has been well-received by both internal audiences and members.
Focus group testing will resume on the initial run to track the positive change
in response.
Contact us for a closer look at this and other projects.
