CHALLENGE
Glenview State Bank was looking for a way to promote their unique teleservicing
department to the local business community. Some recent “big banks” were
losing business customers, and Glenview State Bank looked to capitalize on the
opportunity for new business.
SOLUTION
Targeting those disenchanted business owners, we created an ad with the
concept of “Falling through the cracks?” The ad featured a list of reasons why
GSB is different from the big banks. We concepted and wrote the ad in a manner
that would grab attention and clearly communicate the message that GSB is
unlike the rest.
RESULTS
The ad made an impact—so much so that GSB decided to use it in a mailing to
prospects as well.
Contact us for a closer look at this and other projects.
