CHALLENGE
The Journal of Bone & Joint Surgery has been the most valued source of
information for orthopaedic surgeons and researchers for over 100 years and is
the gold standard in peer-reviewed scientific information in the field.
We were asked to create a series of five ads to promote the Journal, each with a specific focus. In addition, each ad should have some consistent elements for a coherent look and feel that spans across the project, but without creating a "cookie-cutter" design.
SOLUTION
We created five distinct ads within a specified outer template. The content of
each ad was strategically developed to meet its individual goal, leaving them
each unique, yet in the same family.
RESULTS
The ads have enhanced readers’ knowledge of the Journal benefits in each
area we focused on, and also strengthened the Journal’s overall brand.
Contact us for a closer look at this and other projects.
