CHALLENGE
Pearl Meyer & Partners had an outdated website and a stale graphic identity.
They were looking for their brand to match the innovation and expertise that
embodies their company, which provides independent advice and counsel
regarding compensation governance and strategy.
SOLUTION
Following a theme of "comprehensive compensation," we redesigned everything
from their website, Intranet, electronic templates and communications to their
stationery, reports, presentation kits and trade show booth graphics. More
specifically, the Pearl Meyer & Partners' website was taken to the next level
by communicating the firm's knowledge and expertise in a visually compelling
way. We created a flash animation for the home page which positioned Pearl
Meyer & Partners as the executive compensation experts that they are. In
addition, we upgraded the look of the company's presentations by not only
designing numerous Word and PowerPoint templates, but also a creating a kit to
house them. The kit consists of a frosted clear plastic cover, tabs and a back cover
all designed to tie in with the new look. Lastly, we documented every piece and
all graphic requirements in a brand standards book.
RESULTS
The now sophisticated, contemporary look has been a hit internally and externally,
and has helped Pearl Meyer & Partners to substantially grow its market share
among independent compensation consultation firms.
Contact us for a closer look at this and other projects.
